Hi,
I’m Ed and I’ve just finished my first week of work experience at BrandPie. I hope you enjoy my blog entries and I hope to make more soon.
Thanks
Hi,
I’m Ed and I’ve just finished my first week of work experience at BrandPie. I hope you enjoy my blog entries and I hope to make more soon.
Thanks
The Power of Text Message Marketing
In comparison to marketing through things such as Facebook banners, text message marketing seems to be far more effective in terms of the amount of people who actually notice them.
Check out the statistics in the link below…
(Source: Mashable)
Study- Shorter Ads are More Effective
Studies show that people watching adverts tend to respond more positively to shorter ones. It is believed that an advert of 30 seconds in length can be cut in half yet lose no persuasiveness.
Read more in the link below…
(Source: Mashable)
“Olympic marketing rules are damaging British business”- Tessa Jowell
Olympics Minister Tessa Jowell has heavily criticised rules implemented by the Olympic committee which prevent businesses who have worked as a part of the games but are not official sponsors from making their contributions to the Olympics publicly known.
Read more in the link below…
(Source: Guardian)
How Credit Card Companies Lure Customers via Social Media
Just as the government attempt to make credit card companies stop pressuring people into needlessly acquiring cards, these very companies have implemented schemes via social media to make credit cards simpler for users of sites such as Facebook and Twitter.
Read more in the link below…
(Source: Mashable)
Facebook Urged not to Aim Ads at Preteen Users
As Facebook has recently changed their rules to allow under 13s to use their site, numerous concerned watchdog groups have written to Facebook strongly discouraging them to aim adverts at their youngest users.
Read more in the link below…
(Source: Mashable)
Sorry, Marketers, You’re Doing Twitter Wrong
Reports suggest that most marketers are not using twitter to it’s full potential, by tweeting too frequently when it isn’t necessary or by not using enough hashtags to gather recognition from tweeters.
Read more in the link below:
(Source: Mashable)
Amazon set to move into Smartphone Market
According to reports, Amazon is currently testing one of their smartphones for mass production which could potentially be taken to market by the end of 2012.
Read more in the link below…
(Source: brandrepublic.com)
Dentsu buys Aegis for £3.2bn
Japanese ad giants Dentsu yesterday closed the deal to buy UK media firm Aegis for a massive £3.2 billion in an attempt to broaden themselves into more diverse economies.
Read more in the link…
(Source: The Wall Street Journal)
Digg Bought out for $500,000
Digg, a company once valued at up to $175m, were bought out yesterday for just $500,000 after turning down a $200m offer from Google just four years ago. Digg was previously praised as the website who started mainstream social networking and sharing.
Read more in the link…
(Source: Daily Mail)
Taco Bell introduce edible QR code.
How far will they go for Fantastic Delites? Delite-o-Matic machine.
